This image shows the impact that storytelling has on the human brain. It's a great example of why your presentation should include storytelling.
So next time you prepare your presentation, don't create the same old boring, bullet-point style presentation ... instead, think about how you can create a great STORY that will engage and leverage the affects that storytelling has on the brain of each of your audience members.
Mark Johnson is the Chief Executive at Xtrii. He is an award-winning, global CIO, CTO, CEO and business leader. For more than 30 years he has helped some of the world's best organizations achieve extraordinary success. For more details visit his LinkedIn profile or follow him on Twitter @johnsonme.