Before you download that app to your smartphone, consider these questions:
Why do companies spend a lot of money and resources developing smartphone apps, and then give them away to everyone for free? How can social media and app companies, like Facebook, LinkedIn, Instagram, and Twitter, give you their app for free and let you use their services for free, but yet they are worth billions of dollars?
Because YOU and your sensitive information that they are collecting in the background are their real product and source of revenue.
Have you ever looked at what are the top consumers of your smartphone’s battery?... most likely it’s Facebook and other “free” apps. Why does an app (like Facebook) consume so much of your battery?
It is consuming your battery by continuously searching your smartphone for new information and uploading your information to that company’s servers. Once they make a copy of your contacts, messages, emails, photos, and other sensitive information, they sell it to others for lots of money.
If you want to better protect your privacy and greatly improve your smartphone’s battery, don’t install those free apps. But, if you still want to access those sites, here is a much better way:
Access their website or service through your smartphone’s browser instead.
Yes, it’s that easy… instead of downloading the Facebook app (or other apps), just go directly to their website and logon through your phone’s browser. The app contains their most invasive tools that secretly scan and collect your information. By using your browser instead of their app, you have removed the app’s collection tools and greatly reduced the information they can collect.
You can even add a shortcut icon on your phone’s HOME screen for easy access:
Most smartphone browsers, including Safari (iPhone) and Chrome (Android), have an option to “Add to Home Screen” in their menu. Just select that option, and it will add that website to your home screen. It's just as quick and convenient, and the icon looks just like the app’s icon.
Instead of opening the app, it accesses the information through your phone browser, It’s just as convenient and a similar viewing experience, while saving your privacy and phone battery by using this browser approach instead of the app. Most people see a significant (10% or more) savings in their phone battery level each day, by making this simple change.
With this insight and these few adjustments to the way you access information, you can help keep your personal information private, and greatly improve the battery life of your phone.
Mark Johnson is the Chief Executive at Xtrii. He is an award-winning, global CIO, CTO, CEO and business leader. For more than 30 years he has helped some of the world's best organizations achieve extraordinary success. For more details visit his LinkedIn profile or follow him on Twitter @johnsonme.