This article is the fourth and final part of a series on the technological challenges business owners face in 2018. In past articles, we’ve looked at cybersecurity measures, getting ahead of the technology skills shortage, and building agility into processes. Today we’ll look at how businesses can incorporate smart processes with technological solutions, or to put it simply: digital transformation.

In order to improve operations and deliver more value to customers, businesses need to effectively integrate the right technologies. All too often, company leaders are lulled into thinking they can maintain the status quo and continue to perform well. But recent history is full of examples of companies that fell into this mindset; by the time they finally responded, it was too late.

​Times have changed. The age of digital transformation rewards early adopters (and a few super-fast followers), leaving others to play catch-up and struggle to survive.

A recent cautionary tale
For an example of how digital transformation affects businesses, let’s look at the retail industry. Years ago, local family-owned retail stores dominated most of the market. Then Walmart came along; their “just in time” inventory system facilitated lower prices and an ever-growing network of stores. They looked unstoppable… but along came Amazon. Though at first it seemed like just an online bookstore, Amazon had ambitions of expansion and a well-thought-out digital transformation plan.
As a result, the once-dominant Walmart has been significantly impacted, and has closed stores across the country. In this instance, Walmart has been relegated to the role of “superfast follower.” In an effort to compete, Walmart purchased online retail startup Jet.com and revamped their leadership team to fast-track their plans to catch up to Amazon.
Amazon’s digital transformation has changed the way the retail industry works, and they’ve left big-box retail stores struggling to stay above water. All it takes is a look around the empty shopping malls and shuttered outlet malls to see the impact of digital transformation on the retail industry as a whole.

How to stay ahead
Which role will your business play: the digital transformation early adopter, or the straggler? What should you do now to make sure you are in the right market position?
The following recommendations should help you get on the right track:

Identify and acquire the required resources
To win the digital transformation game, you need to have the right tools and team for success. Assess your ability to execute your digital plan with the resources you currently have. Typically, the technological solutions that brought you to this point won’t be the same ones that will drive your future success.
You also need to determine whether your current internal resources can continue to run the day-to-day aspects of the business while effectively driving your digital transformation. Engage a seasoned advisor who can provide an unbiased review of your current systems, identify opportunities, and drive timely execution. Digital transformation is a new concept for most people, and many companies struggle to figure it out on their own. The right advisor can help your company avoid missteps on the road to a timely and successful outcome.

The Right Plan
Some companies mistakenly think that implementing a new ERP, CRM, or financial system is the extent of digital transformation. While those tools may be a piece of the overall plan, they’re far from the full potential a digital transformation can offer. True transformation involves internal processes, customer experience, delivery of services and products— essentially the full continuum of your business. Make sure your digital transformation leaders understand the difference and are prepared to serve as change catalysts. That means challenging traditional thinking and identifying needs, gaps, and opportunities.

Execute
Act and execute like your future is counting on it… because it is. Amazon didn’t gain their advantage in the retail industry by merely crafting a great plan; they also executed the plan in a more timely and more effective manner than their competitors. Innovation and business opportunities have a window of opportunity. Take action now, start fast, and execute to win this race.

Technology protection has improved over the years and hackers have shifted their focus from technical vulnerabilities to individual vulnerabilities.  Tricking one person into giving up computer access is the easiest path to sensitive information, and hackers have developed some clever strategies for doing so through email.
​Below are some of the top email threats, and how you can protect against them.

1. Beware of intriguing/funny emails:  That funny joke or animated dancing elf picture your friend just sent you isn’t so funny when it ruins your PC and steals sensitive information.  Hackers often publish these pictures/jokes and hide their viruses/malware in the attachment.  When someone emails the files, they are unknowingly distributing the Hacker’s malware. Be smart. If your friend sends an email that looks spammy, it’s best to be on the safe side. Don’t open it, and delete it  immediately.  
2. Look out for emails from an unknown source/random emails:  If you don’t know the sender or you are not expecting an email from the sender, call by phone to verify before opening the email.
3. Guard against email “spoofing”:  Hackers can make their email address look like it came from the CEO of your company, another VIP, or an important entity asking you to do something unusual or suspicious (such as transferring money or providing your sensitive, personal information). If you’re surprised to be receiving an email from someone, there’s chance it’s a fake account. Don’t be fooled. Contact the sender to verify before opening the message or proceeding with the request.
4. Disregard emails with threats:  Don’t be fooled by emails containing threats or that attempt to scare you into taking action — even if the email contains the logo of a prominent entity and appears to look official on the surface.  Hackers often use the logo of the FBI, IRS, your financial institution, or other organizations along with a spoofed (see #3 above) email address to trick people. These emails often contain language such as “Failure to follow the instructions in this email within 24 hours will result in serious consequences for you….”.  Don’t fall for this. Credible organizations don’t send these types of emails.  Don’t open the email or click on any links in the email.  Instead, directly contact the organization via phone or the organization’s official website.   
5. Don't click email links:  Don’t click on any links in an email.   Links can deceptively re-direct you to the Hacker’s website that is used to attack your computer.  Instead, open a new browser window and go directly to the proper company website.      
6. Don't open email attachments:  Don’t open any email attachment from someone outside your company, unless are specifically expecting it and the source is trusted.   If in doubt, contact the sender by phone before opening.   
7. Don’t use email for sensitive information:  Never provide your password, social security number or any sensitive information via email.  

​Market-leading companies fully leverage and optimize technology to improve their operations and deliver more value to their customers.  When your technology fails, you’re not only losing profits, you’re also losing customer confidence.  Businesses are currently in a Digital Transformation race that rewards the first movers and most agile, and leaves the others playing catch-up to survive.  Inadequate cybersecurity can expose sensitive information and put your business at risk. If it’s been a while since you’ve evaluated your company’s technology, most likely there are many issues that you’re not even aware of.

​The following are signs that it’s time for an independent review of your Information Technology (“I.T.”) organization:

1. Your business is evaluating new technology options.   Are you considering a new system or a move to the Cloud?  There are many factors, risks and issues that must be taken into consideration.  An unbiased, I.T. assessment will help evaluate the options, provide essential insight, and craft the right plan of action.
2. Lack of a comprehensive technology strategy and roadmap. 
3. I.T. costs continue to increase, but I.T. service and satisfaction declines.  There is a negative view/sentiment of I.T. within the company.
4. I.T. tends to be a Laggard instead of a Leader for your company.  In today's rapidly changing market, companies are in a Digital Transformation race. Do you have the right team to win this vital race?  Is your I.T. frequently in “fire-drill mode” and merely reacting to requests?  A technology assessment will uncover the issues and chart the course for putting your technology organization on the right path.  
5. Your systems have been hacked, or your cybersecurity readiness is unknown.  The proper cybersecurity is essential for your future, and it starts with an independent cybersecurity review.  You must proactively identify and address your risks. 
6. Frequent and/or unexplainable outages and technology emergencies.  Nagging I.T. issues are pulling time away from core business functions.
7. Lack of Agility​:  I.T, can’t keep up with the pace of your company.   It’s great that your business is growing, but the celebration won’t last long if you’re trying to expand and meet the needs of a growing market, but your technology can’t keep up.  Today’s business requires agility, and your technology organization must be able to quickly adjust to changing demands, and be capable of producing timely results.  
8. Ineffective technology governance.  Many departments have pressing technology needs.  How does your company set, manage and communicate unified technology priorities?  Does your company have data silos?  Does the information that executives receive vary by department, and/or the reports don’t paint an accurate, cohesive picture?
9. Frequent “NO” from I.T. on new requests.  Are the negative responses from I.T. due to resource constraints, inefficiencies, lack of governance, culture, attitudes, processes, or leadership?  An assessment is a great way to understand the underlying issues and turn "no" into "yes, we can".  
10. Skill set shortage.  Do you have the right technology resources?  Do you have the right leadership, the right skill sets, optimized processes, and the most effective technology organization?  

​

If you observe any of these signs, it's time for an Information Technology assessment.
Xtrii performs comprehensive, cost-effective technology assessments that are conducted by proven technology experts that have helped some of the world's best companies achieve extraordinary success.     

The following is a written transcript of an interview of Mark Johnson, Chief Executive of Xtrii, conducted by Exec Tech.  

​Before you download that app to your smartphone, consider these questions:

Why do companies spend a lot of money and resources developing smartphone apps, and then give them away to everyone for free?   How can social media and app companies, like Facebook, LinkedIn, Instagram, and Twitter, give you their app for free and let you use their services for free, but yet they are worth billions of dollars? ​
​Because YOU and your sensitive information that they are collecting in the background are their real product and source of revenue.  

Have your read that app company’s entire Privacy Policy and understand what personal, sensitive information they are collecting about you, and selling to others?  How do these company’s get away with taking my sensitive, private information and selling it? 

​Because you agreed to their Privacy Policy when you installed their app on your phone.   The reality is that most people don’t read the fine details hidden in the app’s Privacy Policy.  The company states in their app’s Privacy Policy that they have the right to do so, and you consent (often unknowingly) to allowing it by installing their app. 
​   

​Have you ever looked at what are the top consumers of your smartphone’s battery?... most likely it’s Facebook and other “free” apps.  Why does an app (like Facebook) consume so much of your battery?
It is consuming your battery by continuously searching your smartphone for new information and uploading your information to that company’s servers.   Once they make a copy of your contacts, messages, emails, photos, and other sensitive information, they sell it to others for lots of money. 
​

If you want to better protect your privacy and greatly improve your smartphone’s battery, don’t install those free apps. But, if you still want to access those sites, here is a much better way:   

​Access their website or service through your smartphone’s browser instead.  
​Yes, it’s that easy… instead of downloading the Facebook app (or other apps), just go directly to their website and logon through your phone’s browser.   The app contains their most invasive tools that secretly scan and collect your information.  By using your browser instead of their app, you have removed the app’s collection tools and greatly reduced the information they can collect.  

You can even add a shortcut icon on your phone’s HOME screen for easy access: 
​Most smartphone browsers, including Safari (iPhone) and Chrome (Android), have an option to “Add to Home Screen” in their menu.   Just select that option, and it will add that website to your home screen.  It's just as quick and convenient,  and the icon looks just like the app’s icon. 

​Instead of opening the app, it accesses the information through your phone browser,   It’s just as convenient and a similar viewing experience, while saving your privacy and phone battery by using this browser approach instead of the app.   Most people see a significant (10% or more) savings in their phone battery level each day, by making this simple change.    
​With this insight and these few adjustments to the way you access information, you can help keep your personal information private, and greatly improve the battery life of your phone.  

Start your new year getting better organized with the best to-do-list app, Todoist (www.todoist.com).   This category recommendation changed from last year. For many years the best to-do-list app was Wunderlist.  But unfortunately, Microsoft purchased Wunderlist, and frankly, they ruined it.  This year Microsoft announced that they are ending support for Wunderlist, and attempted to move the Wunderlist functionality into their own new Microsoft To-Do app.  So far, those plans are a failure.  Microsoft To-Do lacks some key features that were in Wunderlist, and Todoist has added new features, which makes Todoist the new top pick for a to-do-list app. 

I have tried many different to-do-list apps, and while each can provide a basic list, the easy of use, intuitive user interface, ability to reliably sync your to-do-list between all your devices, and integrations with other apps (such as Amazon Echo/Alexa) sets Todoist apart from the others.  The base version of Todoist is FREE, and even the base version will satisfy most user's to-do-list needs. 

​   

Printers come in many varieties, and the best option depends on your particular needs.  For an individual or a small business, I recommend an all-in-one color printer with an automatic document feeder.  For a negligible price difference versus a printer-only device, the all-in-one also provides you a scanner, a copy machine and a fax.     

The best all-in-one printer is the Epson WF-4720.  This one device provides a great color scanner with a high-capacity document feeder, a color copier, a color printer, and a fax,  and it's the fastest printer we have ever tested.  Typically ink jet printers are very slow, but Epson upgraded this model with their new print technology, and it is shockingly FAST.    Who wants to wait on your pages to print?.... nobody.  So, when you buy a printer, purchase one that has the right functionality, great print quality AND great print speed.  

​

Many people are looking to upgrade their home security.  The home security market has greatly expanded this year, and the market is now flooded with options.   One consideration is whether you want just security cameras, or do you want a full home automation system that controls your lights, door locks, thermostat, appliances, and other home functions.   In either case, the Nest products are a great place to start. The Nest Cam is very easy to setup, has very solid build-quality, and the video quality is excellent.  The Nest app is excellent, and provides a hub to manage all your Nest products.  Nest also integrates well with other popular home automation products and hubs, such as Amazon Echo/Alexa and Nexia. 

Nest offers the ability to capture the video in the Nest Cloud, which provides you convenient way to access your camera videos from anywhere, and the security of having a copy of the videos at a secure, offsite location....if a thief steals your valuables and your cameras, you will still have a copy of the videos to provide to the police.  The Nest Cam can also be configured to send an alert to your phone whenever a person is detected in a designated area (such as your front door or back door), which is another great security feature.  And once you receive the alert, the Nest App allows you to have two-way conversation with the person through the microphone and speaker that is built into the Nest Cam.   Overall great features and the Nest ecosystem make the Nest Cam the best. 

​   

​One of the most frequently asked technology question is "What is the best way to store all my files/data"?   Over the years, cloud data storage options have changed the way we store and share our files.   One of the first providers of cloud data storage was Dropbox, and now even many years later, they are still the best. 

This recommendation is for individual use, not a large business/enterprise. The needs are different for a large business/enterprise, and that recommendation will be covered in another article.  Today, there are many options for storing your data, with an ever-growing list of cloud data storage providers and new "private-cloud"/NAS options. 

Let's review the cloud storage options.  Google Drive continues to improve and offer new interesting features.  Microsoft OneDrive is becoming more compelling  with their bundling of 1TB of OneDrive storage with an Office365 plan.  I have used all of them extensively, and frequently compare notes with my fellow technology professionals, and the one that everyone keeps coming back to is Dropbox.  It's convenient, reliable, and has the best user-interface.    

Private Cloud/NAS: Some people ask about setting up their own "private cloud", by purchasing and configuring a NAS (Network Attached Storage). While the privacy of your own NAS may sound compelling, when you consider the cost and hassles, your private cloud typically isn't worth it.  We recently  setup our own NAS for an evaluation.  We spent thousands of dollars to purchase all the components, many hours configuring it, and it will continue to require maintenance.  For the total cost of this NAS, we could have purchased 10+ years of a Dropbox subscription.  And the NAS will most likely require even more costly hardware replacements within the next 5 years (or sooner).  With your own NAS, you will still need an offsite, backup copy of your data, which will is another additional cost.  Overall the cost comparison and hassles of having your own private cloud hardware just doesn't make sense.   

Please note:  I recommend that you do NOT keep confidential and/or sensitive data in any Cloud service.  Instead, keep confidential and highly sensitive data on your own, private encrypted drive and back it up frequently with another, encrypted USB drive(s).  Once the backup is complete, keep the backup drive disconnected from your PC and in a separate, secure location. 

A case can be made for each of the options, but overall I recommend Dropbox for your primary data storage.   With pricing continuing to change and new features being added, this recommendation may eventually change.  We will continue to test all of them and monitor the progress, so stay tuned.  


To see the other best of 2017 technologies (categories 1-4), click here.  

1. Smartphone
2. Smartwatch
3. Laptop
4. Home Technology

​In addition to providing business technology guidance to companies, I’m often asked which personal technologies are the best.   As we wrap up 2017, I'm sharing my best of 2017 recommendations in this series of articles.   While many technology magazines provide their recommendations for the best technology, their opinions are typically formed in their lab and can be biased based on their advertisers and alliances.  

The Advantages:  My recommendations are not influenced by advertising, corporate sponsors or other relationships that can impact magazine recommendations .... I simple recommend the best technology.   My recommendations are based on a much larger testing environment that includes extensive hands-on experience, feedback from a very wide variety of customers and environments, 30+ years as a technology leader and global technology advisor, and leveraging feedback from a large resource pool of other global technology experts and their experiences.  
​
For this best of 2017 review, I will cover the most requested personal technologies in a series of weekly articles.  This week’s article will cover the best: 

1. Smartphone
   
2. Smartwatch
   
3. Laptop
4. Home Technology

Over the years I have used both Android and Apple phones.   I used an iPhone for many years, and three years ago I switched over to Android.  Until recently, my primary phone was an Android phone, the Samsung S7 Edge.   Experts point out that the both Android and Apple have the strengths, and I agree.   Like many technology professionals I have historically tried to avoid being on the Apple bandwagon, and liked the flexibility of Android.  I reviewed the latest offerings, including the Samsung Note 8, the Samsung Galaxy 8, LG V30, Google Pixel 2, and many others.  

But, the iPhone X just look Apple to another level, and after using the iPhone X for several months, it is without a doubt the best phone I have ever used.   The form-factor of the iPhone X feels really nice in your hand, and is well-balanced.  The Note 8, iPhone 8 and other smartphones with comparable screens feel top-heavy and awkward in your hand, and lack the “just-right” feel of the iPhone X.   The iPhone X’s Face ID works great, there is never a screen lag (like you see on Android phones), it has amazing battery life, and the best overall user experience.   Sorry Android fans, Apple created a winner, and overall the iPhone X is the best.    
​

I have used many different smartwatches, including Android Wear, Samsung Gear, FitBit and Apple.  For the past two years my preference has been the Samsung Gear S3 Classic Watch. The Samsung Gear looks great, but the battery life was terrible (it often couldn’t last a full day) and the lack of apps was very disappointing.   By far, Apple has the best selection of apps for a smartwatch, and with the Apple Watch Series 3, they finally got the hardware right.   With the Apple Series 3, I typically have more than 80% battery life available at the end of the day, and I’ve gone 3 days on a single charge.   The Series 3 also adds the cellular capability and phone number mirroring with your iPhone, which gives you the ability to leave you phone at home and still send/receive your calls and messages.  The apps, the user interface, the heart rate monitoring, and the overall experience is better on the Apple Watch.  Smartwatches will continue to evolve, but currently the Apple Series 3 is the best smartwatch. ​


​

The form factor, The Dell XPS 13 fits a 13” screen in a 11” form factor.  The amazing display is a stunning, edge-to-edge (nearly borderless, infinity display.  The size, weight, case material, aesthetics, included ports, and performance are all superior and all make the Dell XPS 13 the best overall laptop.  For those that want a 15.6” display and even more horsepower (most people don’t really need it), my recommendation is the larger Dell XPS 15.   HP has made improvements, but their awkward trackpad, and overall configuration can’t match the Dell XPS.   Lenovo, Samsung and others have too many quirks and quality issues to be a contender.  Apple has their following, but the current line of Apple laptops are disappointing, and their core components and overall value can’t match the Dell XPS. ​


​

​There are sooooo many home gadgets to consider these days.   From robots, home automation, tools, gadgets, and on and on.   But if you have to select the one that does the most for your dollar, it’s the Amazon Echo Dot.   The list price is $49.99, and right now it is on sale for just $29.99.    For that small price, you get an amazing amount of helpful functionality.   With just your voice it can do everything from play your favorite music, add items to your shopping list, order products from Amazon, turn on/off your lights, read you the weather, the news, and your calendar for the day, and many other extremely helpful tasks.   It has an ever-growing ecosystem of apps and capabilities.    Even with loud music playing, the Echo Dot can hear your voice command and is always ready to respond.   Yes, Google has a similar product, but it lags Amazon in the list of apps, integrations, and overall capabilities, and the overall experience is not yet caught up with Amazon.   Amazon also has other variations of the Echo Dot (Echo, Echo Plus, Echo Show) that have larger speakers and a larger form factor, but also a much larger price (2x to 4x higher price).   If you are looking to start building your home automation, and/or want the most bang for your buck in a useful home technology, the Amazon Echo Dot is your best purchase.   

​ 

Check back next week, for the best:
5.  Printer (personal/small business)
6. To-do list/Time Management App
7.  Home Security Camera
8.  Data storage (Cloud service, personal NAS… the best way to store your data)  

​Technology plays a key role in all businesses today.    The right technology can provide a competitive advantage and be a valuable asset for your business, and conversely, the wrong technology and/or an unsuccessful technology implementation can be devastating.   So, before you make that key technology decision, consider these key points in selecting the right technology guidance:

1. Hands-on experience with proven results:  the source of real knowledge is experience.  Avoid a career-consultant that only has theories and generic consulting templates.  Only take advice from someone that has been there, done it, and has had to live with the results. 
2. Ability to initiate a mental shift: to fully leverage technology and achieve better outcomes, often it requires a mental shift.  The organization has to change their old ways, rethink processes, and be willing to change.  The right consultant is a change catalyst to help you and the entire organization with the mental shift.
3. Unbiased:  make sure your internal advisor isn’t biased with internal agendas or personal relationship.  For external advisors, make sure they aren’t also reselling or representing the products/services you are considering, or have other incentives that can influence or bias their opinions.  
4. Uncomfortable truths and unpopular decisions: the advisor must have the courage to call a bad idea, a bad idea.   Even experienced business leaders can be prone to ignoring uncomfortable truths about your business, but the realities exist and must be addressed. 
5. Timelines:  The right advisor will help you determine the right pace and time frame.  If you drag out a technology initiative too long, the organization tends to get project fatigue and loose focus.  If you rush the process or skip vital steps, it could produce unsuccessful results.   True innovation has a “window of opportunity”… don’t miss it.      
6. Unique: Don’t follow a “generalist” that is just reusing the same generic templates from their national firm… if you follow the same generic plan that everyone else if following, where’s your differentiator or competitive advantage?  Insist on tailored guidance and unique expertise.   Your technology advisor must have the depth of understanding and applicable, extensive experience to provide the right insight and unique guidance tailored to your specific needs.  
7. Provide a real solution and overcome challenges:  While many consultants can motivate you and tell you inspiring, interesting stories, do they have the right experience, insight and leadership to help you overcome challenges and achieve the goals?  The right advisor will help you navigate challenges, and implement timely solutions that work. 
8. Clear, written roles and expectations:   Make sure their role, the deliverables and the expected outcome is clear at the outset. and spelled out in a written statement of work.  

We see the headlines too often — another company's information systems have been breached and sensitive data has been stolen.  Sony, Anthem, Home Depot, Yahoo, Target, and  others are recent examples that come to mind.  If these massive companies with their full scale technology teams can be exploited, it can make a business owner wonder: “How secure is my businesses?”

Cybersecurity: A Growing Challenge
Industry experts are predicting that the challenge of cybersecurity is likely to get worse, and that the damages will become even more devastating.  When this happens, the company image and credibility is damaged, loss of customers, huge financial impact, and typically the CEO and CIO are fired.  In the case of a small business, most can’t endure the damage and are ruined.  

So, why does this serious problem continue? How can it be avoided?  

Most companies are not taking the right approach to cybersecurity.

Addressing Your Company's Cybersecurity
To address your cybersecurity the right way, you need to properly assess your vulnerabilities and capabilities.  Here are 10 common cybersecurity issues businesses face:

1. Inadequate Assessments: Too many businesses conduct assessments that are not comprehensive, and don’t address the most pressing threats.
2. Inadequate employee training:   Your employees are the front line of your cybersecurity and are often the most vulnerable point.  Cybersecurity experts agree that the best cybersecurity investment you can make is better employee cybersecurity training.
3. Putting too much faith in Paper Accreditation: Paper Accreditation doesn't equal real-world security:   Most of them grossly miss the mark and give a false sense of security.
4. Misinformed decision-makers:   To find the issues, decision-makers need guidance from an unbiased, credible, cybersecurity expert.
5. Forgetting hackers don't play fair:   Today, hackers are constantly coming up with new techniques to trick employees into unknowingly provide the hacker access.
6. Hackers have a major advantage:  Hackers only have to find ONE vulnerability in order to gain access to your systems and data.  You have to protect the entire environment against all potential vulnerabilities.
7. Hiring a cybersecurity company without research:  It’s important for companies to do heavy research and hire the right cybersecurity expert with hands-on, real-world experience that's prepared them to know the right questions and the right follow-up questions to ask specifically for your company.
8. Being held up by cost concerns:  A comprehensive cybersecurity assessment can be very affordable, if you select the right firm.  When you consider the staggering cost of being hacked, the cost of a cybersecurity assessment is a very wise investment.
9. Thinking cybersecurity is only an IT problem: Cybersecurity is a company-wide responsibility.  The Board of Directors, the CEO, and everyone in the organization must be properly educated, prepared, responsible, and focused on cybersecurity.
10. Not putting in the time: Take time to craft the right, comprehensive plan, and sustain your cybersecurity focus:  Your organization is counting on it!

Cybersecurity is vital for your future, and doing it the right way makes all the difference.   ​

Technology protection has improved over the years and hackers have shifted their focus from technical vulnerabilities to individual vulnerabilities.  Tricking one person into giving up computer access is the easiest path to sensitive information, and hackers have developed some clever strategies for doing so through email.
​Below are some of the top email threats, and how you can protect against them.

1. Beware of intriguing/funny emails:  That funny joke or animated dancing elf picture your friend just sent you isn’t so funny when it ruins your PC and steals sensitive information.  Hackers often publish these pictures/jokes and hide their viruses/malware in the attachment.  When someone emails the files, they are unknowingly distributing the Hacker’s malware. Be smart. If your friend sends an email that looks spammy, it’s best to be on the safe side. Don’t open it, and delete it  immediately.  
2. Look out for emails from an unknown source/random emails:  If you don’t know the sender or you are not expecting an email from the sender, call by phone to verify before opening the email.
3. Guard against email “spoofing”:  Hackers can make their email address look like it came from the CEO of your company, another VIP, or an important entity asking you to do something unusual or suspicious (such as transferring money or providing your sensitive, personal information). If you’re surprised to be receiving an email from someone, there’s chance it’s a fake account. Don’t be fooled. Contact the sender to verify before opening the message or proceeding with the request.
4. Disregard emails with threats:  Don’t be fooled by emails containing threats or that attempt to scare you into taking action — even if the email contains the logo of a prominent entity and appears to look official on the surface.  Hackers often use the logo of the FBI, IRS, your financial institution, or other organizations along with a spoofed (see #3 above) email address to trick people. These emails often contain language such as “Failure to follow the instructions in this email within 24 hours will result in serious consequences for you….”.  Don’t fall for this. Credible organizations don’t send these types of emails.  Don’t open the email or click on any links in the email.  Instead, directly contact the organization via phone or the organization’s official website.   
5. Don't click email links:  Don’t click on any links in an email.   Links can deceptively re-direct you to the Hacker’s website that is used to attack your computer.  Instead, open a new browser window and go directly to the proper company website.      
6. Don't open email attachments:  Don’t open any email attachment from someone outside your company, unless are specifically expecting it and the source is trusted.   If in doubt, contact the sender by phone before opening.   
7. Don’t use email for sensitive information:  Never provide your password, social security number or any sensitive information via email.  

​Cybersecurity threats have evolved over the years. And for business owners to be prepared, it’s important that your protection and knowledge evolve accordingly. In the past, the right technology safeguards, such as firewalls and anti-virus/malware protection were adequate.
But now, hackers have responded by shifting their target from technical vulnerabilities to PEOPLE vulnerabilities. It’s much easier for a hacker to trick you into unknowingly giving up access to your computer and sensitive information.   Hackers often utilize our everyday habits and familiar tools for their exploits.  Below are 5 of these hidden threats, and how you can protect against them.

1. Portable drives
People often use USB portable drives for storing and transferring files.   Hackers know that they are a commonly used technology, so they’ll often load their viruses/malware on a USB portable drive and drop it near the entrance of a building.  They’ll even add a label titled “Confidential”, “Company Salary Information”, or other intriguing labels to entice you into picking it up and plugging it into your computer.  As soon as you plug it in your computer, the malware is immediately transferred to your computer and spreads to other computers on your network.  So, make sure you never plug in drives from unknown sources.  

2. Beware of “FREE”
Free apps and free social media services are frequently used to collect and sell your sensitive personal data. Your contacts, pictures, messages, and other very sensitive information are gathered by the app, and — unknown to you — are often uploaded to the provider to be sold to others. Your privacy and personal information is valuable. So, be careful with “free” apps and always look over the privacy policies for the social media websites you use.

3. Don’t use public or free WiFi  
While the free WiFi at the coffee shop, airport, or other public location may be convenient, it is also dangerous and best avoided if possible. Hackers can use free WiFi to gain access to your PC and steal information. Instead, try using the tethering option on your cell phone to setup your own private, secure internet connection (be sure to check your cellular data plan usage), or wait until you are back to your office or home to use a private, secured connection. 
   
4. Secure your paper documents
Don’t leave confidential/sensitive documents lying around on your desk unattended. Hackers can walk around an office environment looking for unattended documents they can use to gain access.  Before you leave your office, put away and protect those sensitive documents. Implement a “Clean Desk Policy” at your company.

5. Report suspicious activity 
If you see an unknown person walking around the office, or your computer system has changed in some way with no notice from your IT team, communicate it to management. Communication is vital to address these issues as you can work with your team to minimize the threat.

This image shows the impact that storytelling has on the human brain.   It's a great example of why your presentation should include storytelling.  

So next time you prepare your presentation, don't create the same old boring, bullet-point style presentation ... instead, think about how you can create a great STORY that will engage and leverage the affects that storytelling has on the brain of each of your audience members.