Technology plays a key role in today's rapidly changing business environment. If it’s been a while since you’ve reviewed your company's Information Technology effectiveness, there’s never been a more crucial moment to get your company's IT up to speed. Businesses are currently in a Digital Transformation race that rewards the first movers and most agile, and leaves the others playing catch-up to survive.

Technology can provide significant business advantages, but it can also pose serious risks. Whether it’s due to a breach from inadequate cybersecurity or missed opportunities from an obsolete solution, the results of misguided and/or ineffective information technology can be devastating. Furthermore, when your technological solutions are down or inaccessible, you not only risk lost profits, but lost customer confidence as well.

Here are 10 indicators that it’s time for an independent review of your company's Information Technology ("IT"):
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​Your IT costs continue to increase while confidence and satisfaction in IT service is decreasing within the company.  A timely IT review will identify the underlying issues and set the course of actions to get your IT back on the right track. 

​Your business is evaluating options to purchase new technology. If you’re considering a new system or a move to a cloud service, there are many factors, risks, and issues that must be taken into consideration.

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Scattered vs. strategic: If a business lacks a comprehensive technology strategy, a well-defined roadmap, and effective governance, it will have disparate technology that is scattered across the organization. The result: spiraling technology costs, unnecessary complexity, and ineffective technology outcomes.
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For 2019, let's expand the list to show the top 10, as of June 2019.  Note, the order of the top 3 has frequently changed this year with their market cap values being so close in value.  

In just the past 3 years, the market values of Microsoft and Amazon have MORE THAN DOUBLED in value.... Wow!   

• Under new leadership, Microsoft has transformed from a company that sells desktop software, to a new focus on Cloud service offerings.  
• Amazon has transformed to be far more than an online book store, with incredible growth in their AWS cloud services, the acquisition of Whole Foods,  and their continuous drive to improve their processes, retail delivery services and dominance in the retail industry.  

We live in a rapidly changing world, and market-leaders fully leverage change, technology and new opportunities. 

THE REASONS FOR FAILURE: 
Now let's look at the companies that are no longer on the list, and what causes companies to decline.  Why do once thriving companies fall from their market position? 
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1. The Status Quo: Company leaders get too comfortable with the status quo.  Too often company leaders state "this is the way we have always done it at this company".  Well, that may be, but eventually someone with a more progressive view will change it.  For example, Kodak failed to transform their business to digital in a timely manner,  Kodak's market dominance in camera film lulled them into ignoring the market shift.  By the time they finally acted, their competitors had captured the new digital market and Kodak was no longer a top contender in the new digital camera/film market.  
2. Narrow Perspective:  Company leaders often rely on just their fellow company leaders and people in their same market for guidance.  While it is comfortable to talk with people that think like you and have the same perspective as you, it is also a risk. You need to a broader view to consider all the factors and fresh new options.  Business leaders should engage experts from outside their comfort zone to get a broader view and progressive ideas.   If you don't, a competitor will.  
3. Failure to rapidly change:  Once you determine your plan of action, it must be executed in a timely manner. Often companies talk about change and progressive ideas, but fail to fully execute.  Do you have the right "Change Catalysts" on your team?   
4. Technology missteps: Technology can be a competitive advantage (look at how Amazon has leveraged it to dominate the retail industry).  But Technology can also be a huge risk and have a devastating impact when a company makes critical missteps. Too often companies fail to engage the right technology leadership experts to ensure their technology plans and execution are sound. Particularly in small and mid-market companies, business executives often rely on inexperienced, under-qualified, internal technology guidance, instead of engaging the right, proven technology expert.   


ASK THE RIGHT QUESTIONS 
Whether you are a market-leading, multi-billion dollar company or a small company, these business principles apply. Currently, market changes and Digital Transformation are reshaping every industry.  Your leadership team should be asking:

• How is your company responding? 
• How will your company best leverage Technology?
• Will your Technology be a competitive advantage or an ongoing risk?  
• Do you have the right experts engaged?  
• Do your 2020 plans include the right initiatives and a timely course of action?  ​
• Will your business be gaining market share or loosing during these rapidly changing times?

Engage the right thought leaders, technology experts and change catalysts to help you optimally craft your company's future. 
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Great companies are driven by great business leaders. That leadership expertise must also extend to the key operations areas of the company, including the company's Information Technology.   

Technology can provide tremendous value and a competitive advantage when executed effectively, but it can also be a huge risk and a very costly mistake when there are missteps. It's imperative that a company has the right, seasoned technology leadership expertise engaged to ensure they are receiving sound technology guidance, pursuing the right technology strategy, executing the proper course of action.  

Too often companies seek help once they have experienced one of these scenarios and/or have been misled by an unqualified technology person. I'm glad to help them get things back on the right track, and hope this guidance will help other companies avoid this costly misstep. 

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Xtrii's technology experts have extensive experience as global CIOs, CTOs, and renowned technology and business leaders.  Unlike other technology and management firms, each of our technology leadership experts have been successful CIOs and have far superior hands-on, real-world experience. 
Our proven technology experts have helped some of the world's best organizations achieve extraordinary, market-leading success.  Let us help your company rapidly improve your Information Technology, and have the confidence that your technology strategy and plan of action are optimal.  

  

CEOs and business leaders face a growing challenge of acquiring the right expertise in a timely, cost-effective manner. As their business grows their needs and challenges are frequently changing and expanding.  They need true, proven experts to identify the key opportunities, chart the right course of action, and ensure timely execution. 

But typically companies can't afford to hire full-time employees for every expertise needed.  Further more, they shouldn't... it's not cost-effective.  Once the challenge has been addressed, you no longer need that level of expertise, or the needs change, what are you going to do with that expensive full-time employee?    With extremely expensive health care costs, benefits and other rising costs, savvy business-leaders are tapping Expert-as-a-Service (EaaS) as the new alternative to hiring full-time employees for an area of expertise. 

It provides a top expert for a specific need in the most affordable, cost-effective manner.  EaaS does NOT provide a "Consultant".... "Consultants" are often just "theory people.  You need someone that has been there, done it, and has proven, successful results.  Xtrii's EaaS provides a proven CIO, CTO, and/or technology expert that has successfully performed the hands-on role for some of the most successful companies in the world.   

This approach is extremely effective for mid-cap, small-cap and rapid-growth companies.  It allows them to tap into a world-class expert that has helped some of the world's top companies achieve success, at a rate that is tailored to their specific needs and budget.   Now these companies can leverage the same caliber of expertise as their Fortune 100 competitors, and pay far less. 

A client recently engaged one of our highly-accomplished technology leaders to help them transform their technology organization. The Xtrii technology expert helped the organization quickly assess their gaps and most-pressing needs, set the optimal course of action, and is serving as their contracted CIO to fast-track the improvements. The client's CEO is thrilled with the timely improvements, and the client's CFO is happy that Xtrii's EaaS approach is saving them more than $100,000/year.  Better results, lower costs... that's what business leaders need today. 

Savvy business leaders invest in the best expertise, not in some other company's corporate overhead.  When traditional, mega-size consulting firms put their corporate name on buildings and shirts/hats of professional golfer's, and accumulate massive overhead costs, they have to pass those huge overhead costs onto their customers by charging huge fees.  In addition to their extreme rates, they also tend to send an "army of consultants" instead of the one true expert that you really need.  

So, look for boutique firms and focused experts that specialize in the area of your needs.  They provide the top experts at rates that are HALF of the price of the traditional, mega-sized consulting firms. 

Invest in the best resource and best value, not in the mega-firm's corporate overhead.       

With this approach, you get the familiarity of a seasoned, proven technology leader/expert that is focused on your business, but in a more effective, affordable, modern approach.  It's the secret sauce of savvy business leaders today, and is becoming the preferred way CEOs and business leaders acquire the top resources.  

Additional insight and resources can be found here. 
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​Most business leaders recognize the importance of having the right leadership in key roles.  They also know the influential role that technology plays in business, especially now that we are in the “Digital Age” and Digital Transformation is reshaping industries.  So why do some business leaders settle for an ineffective technology leader that can drag down their operations and the competitive position of their entire company? The common misconceptions and justifications often heard are:

An independent, comprehensive review of the company’s technology organization will provide valuable insight into the gaps, hidden issues, root causes, technology leadership effectiveness and potential risks of the current state.  Successful companies have engaged excellent technology leaders, and you can too once you have the right plan of action and a better approach.

For more than thirty years I have served both as the CIO/CTO that’s leading the technology organization, and I’ve also served as a global technology advisor to CEOs that are seeking to transform their under-performing technology organization.  Business leaders often know that they need more from their technology organization, and they are looking for the right place to start the improvements. 

Having reviewed many technology organizations over the years, the common finding is great technology leaders produce great technology organizations, and an ineffective technology leader will produce a struggling, ineffective technology organization.  Just as great companies have great CEOs, the same is true for great technology teams being led by great CIOs.
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If your company is struggling with your technology, it’s time to review the technology organization and it's leadership.  Regardless of the size of your company, your organization must have the right technology leadership, and there are new, excellent, affordable options available.  Don’t settle for less, and don’t let traditional thinking get in the way of success. 

A common challenge for rapid growth businesses is finding the right leadership resources for key roles. Do any of these scenarios sound familiar?

• You need a proven, accomplished leader and/or a specific expertise but can’t afford it right now.
• You need to upgrade or improve company leadership in a key area.
• You need immediate expertise and can’t wait for the typical long recruiting and placement cycle. Your business needs help right now, not 6 months from now.

One of the business functions most commonly impacted by this dilemma is technology. Technological capability can be a great strength and advantage for companies, but it can also be very costly and damaging if it’s not properly executed. Poor technology decisions can leave a business leader struggling to play catch-up and paying for very costly missteps.

Fortunately, there are firms that offer a great option to address these challenges, in the form of virtual or fractional leadership.  They provide a proven leader that is tailored for your specific business needs and budget.  

In this article, we’ll focus on the solutions available to solve constraints for your technology leadership, but it’s important to note that similar solutions are also available for marketing, sales, human resources, and other core business operations areas.

Let’s review some common scenarios business leaders may face, and outline how working with a fractional or virtual leadership firm can help:

Affordability: 
Often small businesses start out just hiring someone to support their PCs, network, phones, and basic technology operations. As the business grows, a higher level of expertise and strategic thinking is needed. Your business needs resources and expertise, but you can’t afford to pay the cost of a high-quality full-time Chief Information Officer (CIO) or Chief Technology Officer (CTO).
Fortunately, there are firms that can provide a fractional/virtual Chief Information Officer that has the right expertise at a fraction of the price of a full-time employee. Whether you need them onsite 2 hours a week or 40 hours a week, these firms can tailor their services to fit your specific needs and budget. You get the expertise you need, when you need it, and at a cost that fits current business. This approach can save a business more than $100,000 per year over hiring a full-time employee.

Better fit:
Imagine that your business needs expertise for a very critical decision, a specific initiative, or a peak demand period, and/or to help you ensure your technology organization and technology investments are appropriate for your goals. However, whatever expertise you pay for, it must be affordable and a great fit for your specific needs. Fractional/contracted leadership is a perfect solution for these situations. You get to work with someone who has the specific expertise and experience you need for your challenge, but instead of paying a full salary, you only pay for advice as needed.  

Don’t settle for less:
Too often, companies settle for a department leader that lacks the correct experience and/or expertise just because they feel that they can’t afford a better fit. Whether you are recruiting for a new leader, or evaluating a current leader in your organization, don’t settle for less. Remember the old business saying, “The resources that brought you to this point probably aren’t the right ones to take you to the next level.”  While you greatly appreciate the efforts of the personnel that helped you get the business started, you need to improve the caliber of leadership in order to be successful.

If you find yourself in this scenario, it may be time to consider engaging a technology leadership expert or firm that can provide the top talent for your company’s specific needs,  in a manner that best fits your budget. Don’t just settle. Instead have the right, proven, accomplished expert on your team. It will make a big difference.

Immediate Contribution: 
Need immediate expertise and can’t wait, business leaders may find themselves in need of advice, but they can’t wait the 6+ months necessary for a full recruiting and placement cycle. In the fast pace of today’s market, that six-month period represents the potential for a lot of missed opportunities or missteps. Fortunately, there are firms that provide world-class expertise to address your needs immediately. Instead of waiting through the grueling 6+ month process of a traditional recruiting process, you can make meaningful and informed decisions quickly.  

David vs. Goliath:
You need high-quality expertise to compete with your larger competitors. They may have larger budgets, but when you apply this innovative leadership approach, you can take advantage of world-class leadership talent with a far more affordable and agile approach. The best talent at a significantly lower cost: that’s how David conquers Goliath.
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Savvy business leaders are now tapping into this new approach and using it to their advantage, as it quickly allows them to access proven experts that are tailored to their specific business needs and budget. Evaluate your improvement opportunities and determine whether your business may benefit from this better approach.  ​

Digital Transformation will reshape your industry and significantly impact your business. The age of digital transformation rewards early adopters (and a few super-fast followers), leaving others to play catch-up and struggle to survive.  It’s vital for business leaders to have a clear understanding of Digital Transformation and the right way to approach it.  Too many companies get caught in the hype, are misled by the wrong guidance, and don’t really understand the true business value and the right approach. Let’s clear up some of the common misconceptions.

Digital Projects vs. Digital Transformation: 
Some companies mistakenly think that implementing a digital project, such as a new ERP, CRM, or financial system, is the extent of digital transformation. While those projects may provide an incremental improvement, they’re far from the full potential a digital transformation can provide.  Merely implementing a technology/system is not the same as Digital Transformation. Let’s better define Digital Projects and Digital Transformation, and take a closer look at the differences.   

• Digital Projects: Projects that reduce costs, increase speed and/or quality within the current operating model through the application of digital technologies.

• Digital Transformation: Programs that change how the business operates and business objectives are achieved, removes friction and optimizes the customer experience, and transforms the overall business model by leveraging digital technologies.

 
Technology initiatives typically take the form of either digital projects or digital transformation. These different directions deliver two very different types of results in value:

• Digital projects can produce only incremental value.
• Digital transformation can produce business-changing/market-changing value.

 
Improving the operating or business model is the key to achieving business-changing value and changing a company’s competitive position.  At the same time as a company designs and builds its digital platform, it must reengineer its operating model, including their mindset, resources model, customer experience, organizational structures, and end-to-end processes.

A recent cautionary example: 
For an example of how digital transformation affects businesses, let’s look at the retail industry. Years ago, local family-owned retail stores dominated most of the market. Then Walmart came along with their “just in time” inventory system that facilitated lower prices and an ever-growing network of stores. They looked unstoppable… but along came Amazon. Though at first it seemed like just an online bookstore, Amazon had ambitions of expansion and a well-thought-out digital transformation plan.

As a result, the once-dominant Walmart has been significantly impacted, and has closed stores across the country. In this instance, Walmart has been relegated to the role of “superfast follower.” In an effort to compete, Walmart purchased online retail startup Jet.com and revamped their leadership team to fast-track their plans to catch up to Amazon.

Amazon’s digital transformation has changed the way the retail industry works, and they’ve left big-box retail stores struggling to stay in business. All it takes is a look around the empty shopping malls and shuttered outlet malls to see the impact of digital transformation on the retail industry as a whole.   

There are similar examples in other industries, and eventually every industry will be impacted, including your industry.  

Seize the opportunity
Which role will your business play: the digital transformation market leader, or the straggler? What should you do now to make sure you are in the right market position?  
The following recommendations can help you get on the right track:

This article is the fourth and final part of a series on the technological challenges business owners face in 2018. In past articles, we’ve looked at cybersecurity measures, getting ahead of the technology skills shortage, and building agility into processes. Today we’ll look at how businesses can incorporate smart processes with technological solutions, or to put it simply: digital transformation.

In order to improve operations and deliver more value to customers, businesses need to effectively integrate the right technologies. All too often, company leaders are lulled into thinking they can maintain the status quo and continue to perform well. But recent history is full of examples of companies that fell into this mindset; by the time they finally responded, it was too late.

​Times have changed. The age of digital transformation rewards early adopters (and a few super-fast followers), leaving others to play catch-up and struggle to survive.

A recent cautionary tale
For an example of how digital transformation affects businesses, let’s look at the retail industry. Years ago, local family-owned retail stores dominated most of the market. Then Walmart came along; their “just in time” inventory system facilitated lower prices and an ever-growing network of stores. They looked unstoppable… but along came Amazon. Though at first it seemed like just an online bookstore, Amazon had ambitions of expansion and a well-thought-out digital transformation plan.
As a result, the once-dominant Walmart has been significantly impacted, and has closed stores across the country. In this instance, Walmart has been relegated to the role of “superfast follower.” In an effort to compete, Walmart purchased online retail startup Jet.com and revamped their leadership team to fast-track their plans to catch up to Amazon.
Amazon’s digital transformation has changed the way the retail industry works, and they’ve left big-box retail stores struggling to stay above water. All it takes is a look around the empty shopping malls and shuttered outlet malls to see the impact of digital transformation on the retail industry as a whole.

How to stay ahead
Which role will your business play: the digital transformation early adopter, or the straggler? What should you do now to make sure you are in the right market position?
The following recommendations should help you get on the right track:

Identify and acquire the required resources
To win the digital transformation game, you need to have the right tools and team for success. Assess your ability to execute your digital plan with the resources you currently have. Typically, the technological solutions that brought you to this point won’t be the same ones that will drive your future success.
You also need to determine whether your current internal resources can continue to run the day-to-day aspects of the business while effectively driving your digital transformation. Engage a seasoned advisor who can provide an unbiased review of your current systems, identify opportunities, and drive timely execution. Digital transformation is a new concept for most people, and many companies struggle to figure it out on their own. The right advisor can help your company avoid missteps on the road to a timely and successful outcome.

The Right Plan
Some companies mistakenly think that implementing a new ERP, CRM, or financial system is the extent of digital transformation. While those tools may be a piece of the overall plan, they’re far from the full potential a digital transformation can offer. True transformation involves internal processes, customer experience, delivery of services and products— essentially the full continuum of your business. Make sure your digital transformation leaders understand the difference and are prepared to serve as change catalysts. That means challenging traditional thinking and identifying needs, gaps, and opportunities.

Execute
Act and execute like your future is counting on it… because it is. Amazon didn’t gain their advantage in the retail industry by merely crafting a great plan; they also executed the plan in a more timely and more effective manner than their competitors. Innovation and business opportunities have a window of opportunity. Take action now, start fast, and execute to win this race.

The following is a written transcript of an interview of Mark Johnson, Chief Executive of Xtrii, conducted by Exec Tech.  

​In addition to providing business technology guidance to companies, I’m often asked which personal technologies are the best.   As we wrap up 2017, I'm sharing my best of 2017 recommendations in this series of articles.   While many technology magazines provide their recommendations for the best technology, their opinions are typically formed in their lab and can be biased based on their advertisers and alliances.  

The Advantages:  My recommendations are not influenced by advertising, corporate sponsors or other relationships that can impact magazine recommendations .... I simple recommend the best technology.   My recommendations are based on a much larger testing environment that includes extensive hands-on experience, feedback from a very wide variety of customers and environments, 30+ years as a technology leader and global technology advisor, and leveraging feedback from a large resource pool of other global technology experts and their experiences.  
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For this best of 2017 review, I will cover the most requested personal technologies in a series of weekly articles.  This week’s article will cover the best: 

1. Smartphone
   
2. Smartwatch
   
3. Laptop
4. Home Technology

Over the years I have used both Android and Apple phones.   I used an iPhone for many years, and three years ago I switched over to Android.  Until recently, my primary phone was an Android phone, the Samsung S7 Edge.   Experts point out that the both Android and Apple have the strengths, and I agree.   Like many technology professionals I have historically tried to avoid being on the Apple bandwagon, and liked the flexibility of Android.  I reviewed the latest offerings, including the Samsung Note 8, the Samsung Galaxy 8, LG V30, Google Pixel 2, and many others.  

But, the iPhone X just look Apple to another level, and after using the iPhone X for several months, it is without a doubt the best phone I have ever used.   The form-factor of the iPhone X feels really nice in your hand, and is well-balanced.  The Note 8, iPhone 8 and other smartphones with comparable screens feel top-heavy and awkward in your hand, and lack the “just-right” feel of the iPhone X.   The iPhone X’s Face ID works great, there is never a screen lag (like you see on Android phones), it has amazing battery life, and the best overall user experience.   Sorry Android fans, Apple created a winner, and overall the iPhone X is the best.    
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I have used many different smartwatches, including Android Wear, Samsung Gear, FitBit and Apple.  For the past two years my preference has been the Samsung Gear S3 Classic Watch. The Samsung Gear looks great, but the battery life was terrible (it often couldn’t last a full day) and the lack of apps was very disappointing.   By far, Apple has the best selection of apps for a smartwatch, and with the Apple Watch Series 3, they finally got the hardware right.   With the Apple Series 3, I typically have more than 80% battery life available at the end of the day, and I’ve gone 3 days on a single charge.   The Series 3 also adds the cellular capability and phone number mirroring with your iPhone, which gives you the ability to leave you phone at home and still send/receive your calls and messages.  The apps, the user interface, the heart rate monitoring, and the overall experience is better on the Apple Watch.  Smartwatches will continue to evolve, but currently the Apple Series 3 is the best smartwatch. ​


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The form factor, The Dell XPS 13 fits a 13” screen in a 11” form factor.  The amazing display is a stunning, edge-to-edge (nearly borderless, infinity display.  The size, weight, case material, aesthetics, included ports, and performance are all superior and all make the Dell XPS 13 the best overall laptop.  For those that want a 15.6” display and even more horsepower (most people don’t really need it), my recommendation is the larger Dell XPS 15.   HP has made improvements, but their awkward trackpad, and overall configuration can’t match the Dell XPS.   Lenovo, Samsung and others have too many quirks and quality issues to be a contender.  Apple has their following, but the current line of Apple laptops are disappointing, and their core components and overall value can’t match the Dell XPS. ​


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​There are sooooo many home gadgets to consider these days.   From robots, home automation, tools, gadgets, and on and on.   But if you have to select the one that does the most for your dollar, it’s the Amazon Echo Dot.   The list price is $49.99, and right now it is on sale for just $29.99.    For that small price, you get an amazing amount of helpful functionality.   With just your voice it can do everything from play your favorite music, add items to your shopping list, order products from Amazon, turn on/off your lights, read you the weather, the news, and your calendar for the day, and many other extremely helpful tasks.   It has an ever-growing ecosystem of apps and capabilities.    Even with loud music playing, the Echo Dot can hear your voice command and is always ready to respond.   Yes, Google has a similar product, but it lags Amazon in the list of apps, integrations, and overall capabilities, and the overall experience is not yet caught up with Amazon.   Amazon also has other variations of the Echo Dot (Echo, Echo Plus, Echo Show) that have larger speakers and a larger form factor, but also a much larger price (2x to 4x higher price).   If you are looking to start building your home automation, and/or want the most bang for your buck in a useful home technology, the Amazon Echo Dot is your best purchase.   

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Check back next week, for the best:
5.  Printer (personal/small business)
6. To-do list/Time Management App
7.  Home Security Camera
8.  Data storage (Cloud service, personal NAS… the best way to store your data)  

​Technology plays a key role in all businesses today.    The right technology can provide a competitive advantage and be a valuable asset for your business, and conversely, the wrong technology and/or an unsuccessful technology implementation can be devastating.   So, before you make that key technology decision, consider these key points in selecting the right technology guidance:

1. Hands-on experience with proven results:  the source of real knowledge is experience.  Avoid a career-consultant that only has theories and generic consulting templates.  Only take advice from someone that has been there, done it, and has had to live with the results. 
2. Ability to initiate a mental shift: to fully leverage technology and achieve better outcomes, often it requires a mental shift.  The organization has to change their old ways, rethink processes, and be willing to change.  The right consultant is a change catalyst to help you and the entire organization with the mental shift.
3. Unbiased:  make sure your internal advisor isn’t biased with internal agendas or personal relationship.  For external advisors, make sure they aren’t also reselling or representing the products/services you are considering, or have other incentives that can influence or bias their opinions.  
4. Uncomfortable truths and unpopular decisions: the advisor must have the courage to call a bad idea, a bad idea.   Even experienced business leaders can be prone to ignoring uncomfortable truths about your business, but the realities exist and must be addressed. 
5. Timelines:  The right advisor will help you determine the right pace and time frame.  If you drag out a technology initiative too long, the organization tends to get project fatigue and loose focus.  If you rush the process or skip vital steps, it could produce unsuccessful results.   True innovation has a “window of opportunity”… don’t miss it.      
6. Unique: Don’t follow a “generalist” that is just reusing the same generic templates from their national firm… if you follow the same generic plan that everyone else if following, where’s your differentiator or competitive advantage?  Insist on tailored guidance and unique expertise.   Your technology advisor must have the depth of understanding and applicable, extensive experience to provide the right insight and unique guidance tailored to your specific needs.  
7. Provide a real solution and overcome challenges:  While many consultants can motivate you and tell you inspiring, interesting stories, do they have the right experience, insight and leadership to help you overcome challenges and achieve the goals?  The right advisor will help you navigate challenges, and implement timely solutions that work. 
8. Clear, written roles and expectations:   Make sure their role, the deliverables and the expected outcome is clear at the outset. and spelled out in a written statement of work.