What’s the difference in “ordinary” vs. “extraordinary”? Whether you are talking about people, companies, products or services, there are common factors that drive and determine the difference. Most of them will only achieve ordinary. Why? Well, most of them think ordinary, they get guidance that is very ordinary, they set the same target as everyone else, they take the same cookbook actions that everyone else is taking, and they perceive that they are playing it safe by doing so. But actually, being ordinary is not safe, and is definitely not the best bet.
Only a very few will ever achieve truly extraordinary results. Extraordinary requires that you think and act different than the ordinary. Factors that drive excellence and help you achieve extraordinary results include:
1. Target to be the best.
2. Passion for excellence.
3. Visualize and believe.
4. Action and execution.
5. Unwavering commitment and pursuit.
6. Learn from others.
History provides examples: While achieving extraordinary is challenging, sustaining it is even harder. History is full of great examples of companies that were once the prominent, market-leader, such as Kodak, Xerox, and Nokia, that became complacent, and over time they became “ordinary”, which ultimately led to their fall from grace. Even renowned companies that were dominant and once looked unstoppable, like Microsoft, Dell and Apple, are now facing criticism and challenges about their recent lack of innovation or lack of new products that are extraordinary. Don't let your organization be the next example.
Call to action: We need bold leaders that will step up, challenge the ordinary, and become the catalysts that drive us to achieve "extraordinary". Be leery of companies that propose the same old products and cookie-cutter, “ordinary” approaches. Assess whether they have all the factors for extraordinary results that are listed above.
Pursuit of Extraordinary: At Xtrii, we founded the company with a single mission in mind, helping our customers achieve extraordinary results… or as we call it, "Xtrordinary results". Please join us in this pursuit. Let’s challenge the status quo, instill passion for excellence, and start transforming the ordinary into extraordinary.
Mark Johnson is the Chief Executive at Xtrii. He is a proven CIO, renowned, global technology advisor and business leader.