The competitive forces in healthcare continue to grow, and can be seen in the Austin market. Historically, the Austin healthcare market was dominated by Seton and St. David’s. Austin Regional Clinic (ARC), Austin Diagnostic Clinic and other local providers also have a notable presence. But times are changing in the Austin healthcare market. Baylor Scott & White has now moved into the Austin and Central Texas market and is rapidly growing their presence.
With now a third major player in the market and transformation occurring throughout the healthcare industry, change is certain. When you study history and other industries, typically the top two in a market will thrive and the others continue to lose market share and struggle to survive. So, let’s look at each of these organizations and how technology will play a role in reshaping the Austin healthcare market.
While many factors will influence the market, technology will play in pivotal role. Let’s look at why technology and digital transformation will make such an impact.
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Mark Johnson is the Chief Executive Officer at Xtrii. He is a 10x CIO, global technology advisor and business leader. He has received global awards and recognition for excellence in technology and innovation.